Welcome to the BrandsEye blog
by Craig Raw on 2008/04/09
If a blog is a book, then this must surely be the front cover, enticing the reader into it's pages with embossed type, big fonts and gaudy images. Lacking all that, I'll try to give an idea in this inaugural post what this blog is all about.
Reputation management is a old concept, but online reputation management as a specific field was really only born when search engines made the web a usable place to find information. This, combined with the almost zero cost of publishing one's thoughts online, have forever changed the landscape of reputation management and made it a brave new world where there are many questions left unanswered.
These questions can be divided into two areas - first, measuring your reputation, and second, attempting to influence it. Since we are talking about the reputation of people, we have to deal with the complex, messy world of language, feelings and reading between the lines, which our digital tools are largely unsuited for. Added to this is a global scale of conversation in a variety of languages. And you haven't even joined the conversation yet.
So, this blog will attempt to tackle some of the questions around reputation management by focussing on specific areas with every post, in the same way I hope Avinash Kaushik has done so successfully around web analytics. To do this, I'll be discussing the lessons I've learned having spent now almost 2 years designing and building BrandsEye, but this blog is not just about the product - it aims to provide insight whether you manage your reputation with Google Alerts or a vast neural network.
In the next post, I'll be taking a look at the logical start of ORM - how and where to find mentions of yourself. Welcome to the blog.
Reputation management is a old concept, but online reputation management as a specific field was really only born when search engines made the web a usable place to find information. This, combined with the almost zero cost of publishing one's thoughts online, have forever changed the landscape of reputation management and made it a brave new world where there are many questions left unanswered.
These questions can be divided into two areas - first, measuring your reputation, and second, attempting to influence it. Since we are talking about the reputation of people, we have to deal with the complex, messy world of language, feelings and reading between the lines, which our digital tools are largely unsuited for. Added to this is a global scale of conversation in a variety of languages. And you haven't even joined the conversation yet.
So, this blog will attempt to tackle some of the questions around reputation management by focussing on specific areas with every post, in the same way I hope Avinash Kaushik has done so successfully around web analytics. To do this, I'll be discussing the lessons I've learned having spent now almost 2 years designing and building BrandsEye, but this blog is not just about the product - it aims to provide insight whether you manage your reputation with Google Alerts or a vast neural network.
In the next post, I'll be taking a look at the logical start of ORM - how and where to find mentions of yourself. Welcome to the blog.
Comments
Tim Shier on 2008/04/09
As follows from an inaugural post: I must post the inaugural comment.
And so it is set in stone.
rafiq on 2008/04/09
Adding to my RSS right now. Looking forward to your posts about BrandsEye and Online Reputation Management/Online Brand Monitoring Craig.