BrandsEye Reputation Monitoring – now available for $1 per month!

It's been awhile since I put up a post here, largely because of preparation for today - we have been working hard on getting a blogger-friendly version of BrandsEye out there! At $1 per month, BrandsEye Blogger complements our enterprise-level offering so everyone can start monitoring their reputation. There is also a Small Business option when you need to measure a little more than your name and blog, while the Enterprise package lets you monitor as much as you like. There are no contracts, and a simple email request will cancel your subscription.
 
So how does it stack up? Currently, the ORM space offers a wide range of tools, from the fairly limited Google Alerts for free all the way through to giants such as Nielsen at US corporate level expense. I think BrandsEye Blogger compares well - it's significantly cheaper than comparable tools such as Trackur, yet offers full media monitoring, customisable alerts and reports, and a host of other features not present in comparable products. It really does bring effective reputation monitoring into the hands of just about everyone.
 
The second part of this relaunch is the one that I've spent the last few years thinking about - not just monitoring your reputation, but actually measuring and managing it. We have developed some advanced features, including scoring your reputation to benchmark against competitors (see BrandsEyes own reputation graph here), indepth reporting (find out which sites or bloggers are the best to target for your next product launch), and highlighting of SEO link building opportunities. Each mention of a brand can be tagged with a variety of valuable meta-data, such as credibility, media source, and visibility on the page. It's the kind of information that PR professionals and companies will find invaluable, and we've named it BrandsEye Insight. It's a standard upgrade on the Blogger, Small Business and Enterprise packages.
 
To assist with tagging I've been working on a Firefox extension, which like SearchStatus plugs into your browser. This one adds a sidebar however, allowing you to download all the mentions you've picked up and tag them appropriately. It makes managing your reputation a breeze, and we use it ourselves here every day. It's also available on the $1 Blogger package!
 
Finally, BrandsEye now sports a widget (an iGoogle gadget, actually) that you can place on your website, blog or landing page. It will display any mentions according to the criteria you give it in a box on the screen, folding out descriptions and linking to the source. You find an example of it in action on GottaQuirk in the side navigation. It allows you to build credibility while keeping the content on your site fresh and interactive with the web at large.

It's exciting stuff. Since I drafted this post Stii Pretorius (Afrigator), Eric Edelstein (Springleap) and Charl Norman have all signed up for a BrandsEye Blogger account, before we could even take the new site live! Thanks guys!
 
All in all, for me personally it's a pretty big day, where all of these features I've been polishing are not only released, but released at a price that should suit everyone's needs and pocket. If you are a fellow blogger reading this, a short form and $1 (R7) per month stand between you and effective ORM. What are you waiting for?