More Updates Go Live

The beauty of using a tool like BrandsEye to monitor itself means that there is a steady stream of honest, unsolicited client feedback – a dream for any product development team!

Over the last week Craig has been very busy updating BrandsEye and three useful functionality changes are now live on BrandsEye.com. These include the grouping of phrases within a category for easier management, a nifty little change to exclude certain categories and their sub-categories in a single action – and better phrase and mention volume analysis.

Clever Category Exclusion:

The first change is of a slightly more technical nature. BrandsEye currently allows for daily reports to be sent to various stakeholders in your company (whether this be the MD or the marketing director). These parties may not want to see the same things in their reports though, and with the latest change users can specify to follow certain phrases, but not see them in their specific reports.

Take for example Quirk eMarketing’s BrandsEye account (screenshot above). It tracks a wide range of brands, sub-brands, staff etc. Not all of these mentions are relevant to me, the marketing manager – such as SearchStatus which is managed directly by Craig Raw (the same genius who leads the BrandsEye team).

As such, it makes sense that I receive a daily notification for all mentions with the exception of Quirk SearchStatus mentions. This new functionality makes this much easier. To set this up for yourself click “Contacts”, find your name and click edit. Next click “Daily Notifications” and you will be presented with a page similar to the screenshot below.

Next add an additional criteria item and set it to “rated category” with “isn’t nor child of” and select the category which you want to exclude from your mention summaries.

This can also be applied to specific reporting or mention management with equal ease.

Phrase Grouping:

Over the past weeks we have received a great deal of feedback from users requesting that the process for grouping new mentions be improved. As a result BrandsEye now allows for phrases to be grouped together much more easily.

In the past users had to either manage all new mentions together or look at them phrase by phrase but with this new addition it's much simpler.

Just click the “phrase” drop down, select either a particular phrase or the entire group of phrases and hit show – it couldn’t be simpler!

Phrase and mention counts:

Another cunning update is the inclusion of information such as the number of phrases and mentions for each category. The intention is to make it easier to spot problems in your ORM campaign and make it even easier to pick up on trends:

There are many more updates on the way so if you are already using BrandsEye please send us your thoughts and we will do our best to implement them.

If you're not signed up yet – what are you waiting for? $1 A month is just about a gift so sign up and enjoy the security that BrandsEye can bring to you and your brand.