BrandsEye How To: Pull Mention Lists

When using BrandsEye it sometimes becomes useful and necessary to dig deeper into your mentions. A report showing the spread of mentions across media sources is useful, but what if you want a list of all the mentions of one of your products that have appeared in just the press. A list of mentions like this would help you determine exactly which journalists or press sources are talking about your product. This digging can be taken even further and you could instruct BrandsEye to only show you the mentions from press sources that were positive.

The variables that you can pull these lists of mentions against are similar to the ones used for pulling custom reports. So you could pull lists of mentions that have a certain credibility or sentiment. You can also restrict these lists to particular published dates or alternatively only list mentions authored by one person or only mentions that are linked to your website. There is also no limit to the combination of variables you can dictate before pulling these lists.

All of this sounds very complicated but in fact the whole process is quite simple. Here is a step by step guide to pulling these lists:

Step 1 - Figure out what you are looking for:
Tim (my boss) has asked me to send him a list of all the mentions of Quirk eMarketing that have appeared in the press. He only wants mentions that have come from press sources that have a decent credibility and have said positive things about Quirk and its products/services.

Once you know what you are looking for log into BrandsEye and click on “All” under “Mentions” in your left hand navigation.

Step 2 - Entering the variables
Always start with the basics, because we are wanting to see mentions that are relevant and rated (i.e. given a sentiment and credibility) make sure these variables are present.

Next enter the variables that will decide which mentions will be pulled.

As you can see I have asked to only see mentions that have a rating (sentiment) of greater than or equals to 2, this means that BrandsEye will only show me mentions that are positive. Next I have asked to only see mentions that come from sources that have a credibility of higher than 3 and lastly I have asked to only see mentions that come from the press.

At this point, and if you wanted to, you could also add more variables to restrict the list to mentions that were published in a certain time frame, for example. Since Tim has asked me for positive mentions from press sources with a decent credibility, the variables I have entered above are perfect.

Step 3 - Pulling the list
The last thing that is needed is to tell BrandsEye that I’m looking for mentions that relate to all of Quirk eMarketing’s products and services.

To do this I have asked for the Phrase Category Quirk eMarketing - note that the variable is set to pull all mentions from the category Quirk eMarketing as well as all its sub-categories. This means that BrandsEye will find mentions of ALL of Quirk’s services and products not just mentions of Quirk itself.

Make sure that you have told BrandsEye that the mentions must match all of the variables, not just some of them, and then click “show”. BrandsEye will then pull a list of all the relevant mentions for you.

Step 4 - Digging deeper
The great thing about BrandsEye is that it allows you to pull an even more specific list of mentions. For example if I wanted to see which mentions from the list above were talking specifically about Rob Stokes,
Quirk's CEO, all it takes is a change in the variables.

The Phrase Category “Rob Stokes” is a sub-category of ‘Quirk eMarketing’ so by telling BrandsEye that I only want to see mentions relating to this particular sub-category I eliminate the need to trawl through the first list and manually pick out all the press mentions that talk about Rob Stokes. Instead BrandsEye produces the list for me.

Step 5 -Exporting the list
Once you have the list of mentions you were looking for you can export the list as a CSV or alternatively you can set up an RSS feed that will continually feed you mentions that have the same variables in the future. To do this use the RSS and Export buttons that sit to the right of your variables.

Pulling lists of mentions is very useful for the creation of reports. Setting up an RSS feed could be a good way to alert yourself that a response or action is needed. Overall these lists of mentions are the best way to access very specific types of conversations surrounding your brand and products.