New Functionality: The BrandsEye Geolocation Engine

In our unceasing bid to be the world super-power of ORM, we are extremely excited to launch our most recent addition to the BrandsEye Prediction Engine - Geolocating Mentions!

This handy tool will appear in the same Firefox add-on along with the new Prediction Engine spoken about previously. It will enable you to pick up not only the source of a mention, but also where in the world it came from. Yes, that’s right, BrandsEye can now determine the physical location of the online conversation.

Strategically, this gives you invaluable input for the direction of your campaign. Allowing you to test the effectiveness of your message in reaching desired geographics. On the flip side, you can monitor where in the world conversations are occurring around your brand so that you can identify other viable markets. This increased functionality will create synergy between offline and online campaigns, further increasing your ability to use BrandsEye as a measurement tool in addition to monitoring and managing. Depending on the motivation behind your BrandsEye account, you will be able to exclude mentions coming from specific countries and are able to continuously tweak this to suit your needs. And if you are concerned about your past mentions, Geolocation will automatically take effect on these when you first login to your account.

Geolocating greatly expands the insight provided through custom reports. The following graph illustrates the country-dispersion of conversation occurring around BrandsEye, from Consumer and Enterprise media sources:

BrandsEye Insight is getting better and better. If you haven't yet upgraded to the Insight package, Geolocation is certainly a compelling reason to do so.