New Functionality: Latest Update Cuts Rating Time, Keeping You on the Pulse

The Development Team has further streamlined BrandsEye, adding a new functionality which significantly reduces the time investment required in rating new mentions.

BrandsEye now automatically tags data onto new mentions before they are marked as relevant. The data tagged covers the credibility, geolocation, language, and media source of the mention. This makes it possible to rate mentions that are of most importance to you, according to the criteria specified. For example, if you are only interested in new mentions with a credibility greater than 5 from a consumer source, it is possible to pull these new mentions through in a completely automated fashion. This ensures relevant conversations are brought through in near real-time.

When social think tank, Idea Bounty, launched their latest Unilever Peperami brief, they used BrandsEye to track response to the brief. The new functionality enabled Idea Bounty to gain a rapid acid test of how the online community, press, and even other enterprises have reacted, as well as measuring the impact of seeding the brief through Twitter and WebPR channels.

With the launch of a new campaign, near-instant information about consumer response can prove critical to driving the campaign in a succesful direction. This is especially true when a marketing campaign runs into a few problems, which Kulula Airlines encountered recently.

Their Spring Sale on airline tickets has previously been a success. Unfortunately, this year the airline experienced an unprecedented level of traffic to their website which left quite a few consumers unable to benefit from the sale. By staying on the pulse of what consumers were saying, they were able to use the online channels consumers were using to complain to distribute their apologies and status updates on the traffic situation.