BrandsEye Changes - February 2010

As you may have gathered by now BrandsEye is in a constant state of development. The Online Reputation Management industry is still defining itself and we’re always looking for improvements to our service.

In the last newsletter we asked for feedback from our community of users and we have made just about every update requested - so, many thanks to you for your feedback! If there’s anything else, please send us an email on contact@brandseye.com and we will do our best to help.

The changes made include:

Language Prediction in the Rules:

You can now use language prediction in order to further automate incoming mentions. This should come in handy when only focussing on mentions of a specific language or when you want to remove languages which are outside of your interest.

This runs across 50+ languages and will significantly reduce your sorting and rating time.

Country Prediction Bug Fixed:

Many of you noted that BrandsEye was making mistakes predicting the country of origin. We have refined our code and removed this bug.

Filter Phrases by Category:

On the Phrases page, a drop down menu now allows users to filter phrases by category. This provides a quick overview of how phrases are grouped for quick editing and management.

View 1000 mentions:

Many users were getting frustrated with only being able to sort 20 mentions at a time. To solve this we have added functionality which allows 1000 mentions to be viewed at one. This is now visible on all pages displaying the raw mentions (such as unsorted, sorted, rated and all).

Larger Font Size:

The Font size on all charts has been increased to make details more visible when the reports are exported for presentations etc.

BrandsEye Firefox Extension Improvements:

We have made significant changes to the user experience regarding the Firefox extension. All changes aim to drastically improve your time spent rating. Our toolbar now has left beta status and is recommended in all accounts. Download it here.

An anti-caching parameter has been added to mention downloads, ensuring that the correct set of mentions will be displayed and not retrieved from cache (as has been a problem with many of our corporate clients).

The URL is now displayed as a tooltip in the extension when hovering over a single mention in the mentions list. This will allow users to quickly assess the URL and helps to immediately determine the mentions’ relevancy, etc.

To further speed up the rating process, the “linked” condition is set to “no” by default and “English” is listed at the top and bottom of the language drop down menu. Both changes aim to reduce the number of clicks required to rate a mention.

To increase usability the extension can be resized further to accommodate smaller screens.

We hope that the above changes address most concerns and go a long way in improving overall user experience. In order to continue improving BrandsEye we rely heavily on your feedback…so do keep that input coming!