BrandsEye Fast Facts: Malema, Volcano’s and New York Bomb:

For those of you who have been watching our Twitter stream you might’ve seen these already but we thought we should list them all in one place for future reference.

We tracked Julius Malema (the South Africa politician) during a time where he was getting a huge amount of negative coverage on and offline. For a detailed insight into how these criticisms affected the online conversation, please have a look at the links below:

• The Daily Mavrick article by Jarred Cinman.
• Digital Edge Pod Cast by Cambrient.

We also tracked the activities around the volcano and its impact on Europe. There was a huge amount of conversation taking place online and a summary of some of the data can be found below:

• 2210 conversations per 24hours (that’s 1.22 per minute!).
• 90% of the conversation was consumer driven.
• It was reaching 12 543 260 individuals each day.
• The daily value of the conversation was $354 911 (AVE, no multiplier).
• The most common hashtag was “roadsharing” which averaged just over 800 tags a day. Fantastic to see people using social media to derive immediate utility.
• Also, the volcano delayed my new MacBook… Grr!

Last week we monitored the attempted bombing in New York and found some rather interesting information:

• Faisal Shazad, the man accused for the attempted bombing, received over $266 000 worth of online coverage a day.
• 71% of the conversation was consumer drive – we initially expected it to be higher but the press coverage was astronomical which drove the consumer percentages down.
• 9 528 620 people were exposed to the NY Bombing conversation each day.

If you have a topic which you would like us to look into please comment below, tweet us or email us.