BrandsEye Updates - April

In the past month, the functionality which has been updated is the learnings algorithm which drives the credibility score and media origin automation.

What does this mean? Well, each time a user rates a mention, BrandsEye records this interaction in order to learn from it. Once a certain level of confidence is exhibited in these learnings, future similar mentions will automatically have the same credibility score or media origin assigned to them as the previous mentions. Therefore, the same domains or author will have the same credibility score and media origin.

This automated functionality improves the consistency and accuracy for each account. In addition, is also makes it easier for a user to rate mentions and consequently saves time.

BrandsEye is constantly changing and we will be sure to keep you updated on all the changes we make along the way. Please feel free to let us know how this improved functionality has helped you, and whether you have any further suggestions or queries.