BrandsEye Latest Comments http://www.brandseye.com/blog/rss-comments.q Comments on blog SEO Reseller on The business of influence http://www.brandseye.com/blog/post/2626/8419/the-business-of-influence http://www.brandseye.com/blog/post/2626/8419/ SEO Reseller 2012-04-27T07:32:35+00:00 Fri, 27 Apr 2012 07:32:35 +0000 Those are just numbers. There's a chance that the followers are just following you just for the sake of following someone else, or maybe reaching a certain quota for people followed. If you're a business, the most important number that you have to take note of is the conversions that you're making online. You have to make it easy for the people to spread news about your brand.

= Gerald Martin =

]]> Those are just numbers. There's a chance that the followers are just following you just for the sake of following someone else, or maybe reaching a certain quota for people followed. If you're a business, the most important number that you have to take note of is the conversions that you're making online. You have to make it easy for the people to spread news about your brand.

= Gerald Martin =

Comment on "SEO Reseller on The business of influence"

]]> Stacey on Tutorial: Working with Influencers in BrandsEye http://www.brandseye.com/blog/post/2627/8418/tutorial-working-with-influencers-in-brandseye http://www.brandseye.com/blog/post/2627/8418/ Stacey 2012-04-16T08:41:27+00:00 Mon, 16 Apr 2012 08:41:27 +0000 Hi Chris,

You make a good point there. There are very noticeable differences between
advocates and influencers.

Perhaps a good rule of thumb is: Influencers need to have high credibility levels, whereas, advocates may just be ordinary people consistently speaking positively about your brand.

You can easily work that out by adding the filter: Credibility | is greater than or equal to | 4.

If the account has well managed data, you can also add Sentiment | is greater than or equal to | 2.

However, if the account doesn’t have fully verified data, derive your influential conversation within All Mentions using the filters from the tutorial and the credibility filter. Have a scroll through that conversation and it’ll be very easy to spot who you should be reaching out to, to become an influencer.

Things to look out for are: How positive are they? How many followers do they have? Are they appropriate for your brand?

Hope that’s helpful Chris, and thanks for the comment! Stacey

]]> Hi Chris,

You make a good point there. There are very noticeable differences between
advocates and influencers.

Perhaps a good rule of thumb is: Influencers need to have high credibility levels, whereas, advocates may just be ordinary people consistently speaking positively about your brand.

You can easily work that out by adding the filter: Credibility | is greater than or equal to | 4.

If the account has well managed data, you can also add Sentiment | is greater than or equal to | 2.

However, if the account doesn’t have fully verified data, derive your influential conversation within All Mentions using the filters from the tutorial and the credibility filter. Have a scroll through that conversation and it’ll be very easy to spot who you should be reaching out to, to become an influencer.

Things to look out for are: How positive are they? How many followers do they have? Are they appropriate for your brand?

Hope that’s helpful Chris, and thanks for the comment! Stacey

Comment on "Stacey on Tutorial: Working with Influencers in BrandsEye"

]]> Chris Onderstall on Tutorial: Working with Influencers in BrandsEye http://www.brandseye.com/blog/post/2627/8417/tutorial-working-with-influencers-in-brandseye http://www.brandseye.com/blog/post/2627/8417/ Chris Onderstall 2012-04-13T19:53:05+00:00 Fri, 13 Apr 2012 19:53:05 +0000 The example you pull brings out those that speak about a brand the most, in my opinion those are not necessarily your biggest fans or even influences, but certainly those that talk about you a lot. There are very important differences between advocates and influences.

]]> The example you pull brings out those that speak about a brand the most, in my opinion those are not necessarily your biggest fans or even influences, but certainly those that talk about you a lot. There are very important differences between advocates and influences.

Comment on "Chris Onderstall on Tutorial: Working with Influencers in BrandsEye"

]]> didomenicor22 on Online Reputation Management Workshop http://www.brandseye.com/blog/post/2553/8414/online-reputation-management-workshop http://www.brandseye.com/blog/post/2553/8414/ didomenicor22 2012-04-01T01:35:21+00:00 Sun, 01 Apr 2012 01:35:21 +0000 That article is so interesting and makes a very nice image in my mind.I visited your blog for the first time and just been your fan. Keep posting as I am gonna come to read it everyday.
reputation management

]]> That article is so interesting and makes a very nice image in my mind.I visited your blog for the first time and just been your fan. Keep posting as I am gonna come to read it everyday.
reputation management

Comment on "didomenicor22 on Online Reputation Management Workshop"

]]> Chris Fryer on An Online Journey: Tourism Stats http://www.brandseye.com/blog/post/2603/8411/an-online-journey-tourism-stats http://www.brandseye.com/blog/post/2603/8411/ Chris Fryer 2012-02-23T11:34:10+00:00 Thu, 23 Feb 2012 11:34:10 +0000 Its really nice post about tourism industry and its resources.

]]> Its really nice post about tourism industry and its resources.

Comment on "Chris Fryer on An Online Journey: Tourism Stats"

]]> Andre Van Kets on An Online Journey: Tourism Stats http://www.brandseye.com/blog/post/2603/8407/an-online-journey-tourism-stats http://www.brandseye.com/blog/post/2603/8407/ Andre Van Kets 2011-11-08T10:57:54+00:00 Tue, 08 Nov 2011 10:57:54 +0000 We've run numerous pricing experiments on www.drivesouthafrica.co.za car rental website.

The outcomes of these experiments are consistent with your transport findings that price is THE key factor for consumers choosing a car rental company to book with.

]]> We've run numerous pricing experiments on www.drivesouthafrica.co.za car rental website.

The outcomes of these experiments are consistent with your transport findings that price is THE key factor for consumers choosing a car rental company to book with.

Comment on "Andre Van Kets on An Online Journey: Tourism Stats"

]]> Reputation Management on Online Reputation – More Important Than Ever http://www.brandseye.com/blog/post/2595/8404/-online-reputation-more-important-than-ever http://www.brandseye.com/blog/post/2595/8404/ Reputation Management 2011-10-24T18:28:15+00:00 Mon, 24 Oct 2011 18:28:15 +0000 This is a really good read for me. Must admit that you are one of the coolest bloggers I ever saw. Thanks for posting this informative article.

]]> This is a really good read for me. Must admit that you are one of the coolest bloggers I ever saw. Thanks for posting this informative article.

Comment on " Reputation Management on Online Reputation – More Important Than Ever"

]]> Stacey on The Femme Fatales of Digital http://www.brandseye.com/blog/post/2584/8399/the-femme-fatales-of-digital http://www.brandseye.com/blog/post/2584/8399/ Stacey 2011-08-12T22:24:27+00:00 Fri, 12 Aug 2011 22:24:27 +0000 I think gender will still be relevant when it comes to finding out more about who markets are and what they need. For example, ORM is getting better and better at tracking gender from the content that people share check out: http://www.fastcompany.com/1769217/there-are-no-secrets-from-twitter ; however I agree, at the same time, for those that come up with ideas, gender should in no way remain a barrier to success.

]]> I think gender will still be relevant when it comes to finding out more about who markets are and what they need. For example, ORM is getting better and better at tracking gender from the content that people share check out: http://www.fastcompany.com/1769217/there-are-no-secrets-from-twitter ; however I agree, at the same time, for those that come up with ideas, gender should in no way remain a barrier to success.

Comment on "Stacey on The Femme Fatales of Digital"

]]> Kara on The Femme Fatales of Digital http://www.brandseye.com/blog/post/2584/8398/the-femme-fatales-of-digital http://www.brandseye.com/blog/post/2584/8398/ Kara 2011-08-12T19:33:00+00:00 Fri, 12 Aug 2011 19:33:00 +0000 Nice Stacey! I agree with much of what you said and I think that gender will eventually be irrelevant in this constantly adapting internet world we live in. Thanks for sharing!

]]> Nice Stacey! I agree with much of what you said and I think that gender will eventually be irrelevant in this constantly adapting internet world we live in. Thanks for sharing!

Comment on "Kara on The Femme Fatales of Digital"

]]> Stacey on The Femme Fatales of Digital http://www.brandseye.com/blog/post/2584/8397/the-femme-fatales-of-digital http://www.brandseye.com/blog/post/2584/8397/ Stacey 2011-08-10T15:52:32+00:00 Wed, 10 Aug 2011 15:52:32 +0000 Interesting that you say non-Americans Tim as internet entrepreneurship and ideation is heavily based in many non-American and even non-Western states. Definitely true about the all-ages comment as well, we're seeing younger and younger children becoming particularly adept at using mobile phones, iPads and video gaming devices to name but a few. I actually can't wait to see what other incredible applications people come up for it - only 20 years in and already so much progress - as you say, #watchthisspace!

]]> Interesting that you say non-Americans Tim as internet entrepreneurship and ideation is heavily based in many non-American and even non-Western states. Definitely true about the all-ages comment as well, we're seeing younger and younger children becoming particularly adept at using mobile phones, iPads and video gaming devices to name but a few. I actually can't wait to see what other incredible applications people come up for it - only 20 years in and already so much progress - as you say, #watchthisspace!

Comment on "Stacey on The Femme Fatales of Digital"

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