BrandsEye in Action

The power of BrandsEye is at its most evident when it is seen live in action (as is the case here). The combination of human intelligence with the statistical learning ability of the BrandsEye filtering system creates an in-depth reputation analysis through the tagging of mentions and intelligent, automated, statistical analysis. These real time reports and easy to understand graphs allow you to react within minutes, effectively protecting your brand's online reputation. All of the information below is taken directly from BrandsEye - tracking itself!

Finding & Rating Mentions of Your Brand

All mentions of your brand (including sub-brands, senior staff and competitors) are picked up in real time and managed in an easily accessible central application. Human interaction then trains the tool to enable it to automatically sort results by relevancy.

Each mention can also be viewed individually along with its name, author and the date that it appeared. Click the expand sign to view a short excerpt.

Recent BrandsEye mentions
  Thanks! And worst of all I missed it! PVR! :)...  expand BrandsEye (Tim (... 2010/03/10

Thanks! And worst of all I missed it! PVR! :) Congrat's, @timshier, awesome interview and great coverage for @brandseye /via @andsmitchell

  See BrandsEye's ORM guru in action tonight...  expand BrandsEye (Tim (... 2010/03/10

See BrandsEye's ORM guru in action tonight on CNBC Africa @ 5:30 channel 410 on DSTV

  Thanks! Other requests coming soon :) RT @...  expand BrandsEye (Tim (... 2010/03/10

Thanks! Other requests coming soon :) RT @ConradOwens #brandplus for @brandseye for fast turnaround on interface change requests

  Thanks! Other requests coming soon :) RT @...  expand BrandsEye (Tim (... 2010/03/10

Thanks! Other requests coming soon :) RT @conradownes #brandplus for @brandseye for fast turnaround on interface change requests

  @andsmitchell - we can put you in contact...  expand BrandsEye (Tim (... 2010/03/10

@andsmitchell - we can put you in contact with some existing clients if you would like?

  @timshier will be providing valuable ORM...  expand BrandsEye (Tim (... 2010/03/10

@timshier will be providing valuable ORM insight to those in the property world at the Online Real Estate Marketing conference later today

  #brandplus for @brandseye for fast...  expand ConradOwens (ConradOwens) 2010/03/10

#brandplus for @brandseye for fast turnaround on interface change requests << thanks guys. Just need Alexa on unsorted mentions now

  SEMPDX Searchfest 2010 Conference |...  expand Pete 2010/03/10

It's highly targeted walk-by traffic. It's more like the Google Content Network. #SearchFest. cecilyc #ORM #Tools Google Alerts, Trackur, ReputationDefender, BrandsEye, Radian6, Twitter @DavidWallace #SearchFest ...

  Essential Tools To Monitor Online Reputation ...  expand David Wallace 2010/03/10

BrandsEye not only traces and assesses your online presence but provides you with a real-time Reputation Score for both you and your competitors. This allows companies to monitor the sentiments and opinions of their own customers, ...

  @brandseye Thanks, Tim. Just going through...  expand andsmitchell (Andrea... 2010/03/10

@brandseye Thanks, Tim. Just going through the process :)

Each mention can be tagged with a number of criteria to help qualify the state of your brand's online reputation. Rate a wide range of factors including the author's credibility, sentiment of the mention, date of publication, if website links exist and media origin.

Divide your total mentions further by the type of sentiment that they expressed - from anger to acclamation - in order to gauge the general online feeling towards your brand.

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You can also see a summary of where most comment is coming from - it is the press, or consumer driven?

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Viewing your total mentions according to the credibility of the source allows you to gauge where your brand is gaining recognition and where your attention should be focussed.

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Reporting

Your final online reputation report can be customised by BrandsEye's filters to reflect only the information that you deem important - resulting in an overall Reputation Score that can be compared with your competitors. This Reputation Score acts as the "spot price" of your brand at any moment and is graphed on a time graph for easy comparison.

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The Reputation Graph allows you to plot your brand's reputation over time, and analyse where and when things went right... or wrong.

Custom Reporting

BrandsEye also allows for fully customisable graphs and mentions to be filtered out. These correspond to particular conditions which the user selects (such as authors credibility, sentiment, mention's source as well as websites traffic, Page Rank etc.).

Find out more about this Online Reputation Management tool by contacting us today.