Conversation Value
Conversation Value
BrandsEye's Ad Value Equivalent (AVE) score assigns a monetary value to the earned media your brand receives. The value of the Social Media campaigns run by brands is often hard to quantify. With BrandsEye's AVE score Twitter, Facebook, press and other online conversations can now be assigned a real monetary value.
Conversation Value benefits
- Offers added insight when reviewing the success of a campaign.
- Understand the monetary value of mentions on certain key domains, allowing for a better allocation of resources to various areas of online conversation.
- Offers a measure by which Social Media campaigns can be tracked.
- Helps to benchmark the quality of conversation, since more highly credible conversation better impacts on the AVE.