Data Segmentation

BrandsEye allows for in-depth segmentation of your data. Mentions can be segmented on completely customisable categories which allows you to collect data on individual products within your company. Our data segmentation allows one to compare competitors, review key employees or drill down into your own brand.

Data Segmentation benefits

• Compare your brand vs. your competitors or the industry as a whole.
• Identify which areas of your company are meeting the brand promise and which are not.
• Compare the conversation of various products.
• Isolate the reputation of your key competitors from that of the brand as a whole.

Next: Automated Escalation