Reputation Score

BrandsEye's Reputation Score plots how people perceive your brand over time. This score compares volume of conversation vs. your brand's reputation which allows you to see the reputation effect of any spikes, troughs or sentiment changes in conversation.

Reputation Score benefits

• Tracking of the success of marketing, communication or brand campaigns both in terms of volume of conversation and the overall effect on reputation.
• Track the success of the brand's reputation over time.
• Helps to understand the relationship between volume of conversation and your brand's reputation.
• Allows for the comparison of the success of various campaigns in increasing awareness and improving the brand's perception.

Next: Conversation Value