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5.1% - The percentage points that Dell is down in Customer Service Ratings this year. Similar figures were seen at the height of Dells Customer Service woes in 2005.

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$150,000,000 - The amount Dell is reportedly spending on beefing up customer service. A lesson learned from Dell Hell?

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15 - The number of 'Dell Hell' posts that Jeff Jarvis wrote in 3 weeks regarding Dell's poor customer service.

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2879 - The number of comments generated by Jeff Jarvis' 'Dell Hell' series.

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5 to 6 - Number of times greater the cost to win a new customer than to keep an old one.

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8 - Number of people a "happy" customer will tell about a big ticket purchase experience.

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19 - Percent of customers with unresolved complaints who will no longer purchase products from that company.

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8 - Percent of customers are more loyal after a complaint is resolved than if there had been no problem at all!

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25,000,000 - Number of hits on Google using the keywords 'Dell' and 'Problem'.

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73% - The percentage of journalists who use blogs in their research. The most often cited reason for using blogs was "to measure sentiment."

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Newsletter Archive

Title Date
Building Honourable Brands 2010/06/08
Managing Consumer Power Relations 2010/05/11
Reputation First Aid 2010/04/13
BrandsEye Turns Four! 2010/03/09
Social Media Measurement 2010/02/09
Understanding Reputation 2009/11/10
Is All PR Good PR? 2009/10/13
Corporate Governance and Reputation Management 2009/09/08
Real-time Brand Engagement Opportunities 2009/08/11
Twitter - Making it Work for You 2009/07/14
Your Staff and Your Reputation Risk 2009/06/09
The New Rules of PR 2009/04/14
Understanding Bloggers 2009/03/11
Your CEO's Reputation 2009/02/10
ORM - Driving Social Engagement 2009/01/13
Managing your Google CV 2008/12/09
Managing a Reputation Crisis 2008/11/11
The Importance of Reputation 2007/10/14