5.1% - The percentage points that Dell is down in Customer Service Ratings this year. Similar figures were seen at the height of Dells Customer Service woes in 2005.
$150,000,000 - The amount Dell is reportedly spending on beefing up customer service. A lesson learned from Dell Hell?
5 to 6 - Number of times greater the cost to win a new customer than to keep an old one.
73% - The percentage of journalists who use blogs in their research. The most often cited reason for using blogs was "to measure sentiment."
| Title | Date |
|---|---|
| Building Honourable Brands | 2010/06/08 |
| Managing Consumer Power Relations | 2010/05/11 |
| Reputation First Aid | 2010/04/13 |
| BrandsEye Turns Four! | 2010/03/09 |
| Social Media Measurement | 2010/02/09 |
| Understanding Reputation | 2009/11/10 |
| Is All PR Good PR? | 2009/10/13 |
| Corporate Governance and Reputation Management | 2009/09/08 |
| Real-time Brand Engagement Opportunities | 2009/08/11 |
| Twitter - Making it Work for You | 2009/07/14 |
| Your Staff and Your Reputation Risk | 2009/06/09 |
| The New Rules of PR | 2009/04/14 |
| Understanding Bloggers | 2009/03/11 |
| Your CEO's Reputation | 2009/02/10 |
| ORM - Driving Social Engagement | 2009/01/13 |
| Managing your Google CV | 2008/12/09 |
| Managing a Reputation Crisis | 2008/11/11 |
| The Importance of Reputation | 2007/10/14 |