BrandsEye in the news

Expert Opinion - The future of online reputation management software

Online reputation management (ORM) is still a new field in market research. However, given its relatively low cost, the immediacy of the data and the absence of interviewer bias, it's fast becoming a sensible option for businesses where a level of fly-on-the-wall research is critical.

Marketing Mix, Volume 29, Issue 5. September 2011.

BrandsEye

Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to - and not buy - shifts online. Locally BrandsEye has emerged as an important tool in tracking an organisations online reputation.

Advantage Magazine, Volume 18. September 2011

ANC relishes in wave of 'positive media' after birthday

The amount and value of brand exposure the African National Congress (ANC) gained during its centennial celebrations has provided a much needed boost to the ruling party, particularly as it seeks to use the occasion to rejuvenate itself among voters and its own supporters.

Business Day, 16th January 2012