On the Web

BrandsEye on the web

#ANC100 sparks action on social networks - 16 January 2012

Media research by Media Tenor SA and online reputation management agency BrandsEye indicates South Africans were more receptive to the African National Congress’s centennial message.

The amount and value of brand exposure the African National Congress (ANC) gained during its centennial celebrations has provided a much-needed boost to the ruling party, particularly as it seeks to use the occasion to rejuvenate itself among voters and its own supporters.

State of the Nation address and its ‘drinking game’ trend heavily on Twitter - 2 November 2011

The State of the Nation address delivered by President Jacob Zuma on Thursday evening, and the drinking game that accompanied it, was Twitter’s number one trending topic early on Friday morning. Renowned blogger Khaya Dlanga and South African radio shock jock Gareth Cliff had a big hand in spreading the trend to their large Twitter audiences.

BrandsEye declares its independence - 31 October 2011

Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.

Locally BrandsEye has emerged as an important tool in tracking an organisation’s online reputation. Many clients are agencies tracking conversations on client brands and marketing. BrandsEye serves as an early warning system that alerts agencies and brands when a conversation turns negative.

11 tweets a second: BrandsEye keeps finger on the pulse of Gaddafi conversation - 21 October 2011

Online conversations on Muammar Gaddafi’s death have hit the Internet hard and are climbing, based on the tracking performed by online reputation management (ORM) specialist BrandsEye

To this point, the company has been keeping close tabs on the online conversation, even before Gaddafi’s death was confirmed at 17:00 on 20 October 2011.

Malema: the online reputation cost [by Tim Shier] - 31 August 2011

Did you speak about the ANC’s disciplinary hearing against Youth League president Julius Malema with friends or colleagues? Perhaps you posted a status update online about it, tweeted about it or even commented on a news article.

My company, online reputation management specialist BrandsEye, extensively monitored Tuesday’s conversation and discovered through our research that more than 5 000 people took online part in the conversation about the disciplinary across the country.

BrandsEye awarded at SME Premier Marketing Awards - 3 March 2011

Late last week, BrandsEye was awarded Marketing Organisation of the Year in the small business category of the SME Premier Marketing Awards. BrandsEye was recognised for "being right at the cutting-edge of technological application in marketing". Judges at this year's awards noted that the intensive use of social media in marketing has emerged as the defining characteristics of the successful entrants in the competition. The awards ceremony was held at Gallagher Estate, Johannesburg, and hosted by the Services SETA, and sponsored by Business Day, MTN Business and e.tv News.