Search phrases direct BrandsEye's searching of the web - allowing you to derive insight about all the various aspects of your brand e.g. customer service and new campaigns etc. Each phrase will yield a unique set of results, so the greater the number of phrases, the more comprehensive your online tracking will be.

Real-time search ensures you are always up to date with your brand's online conversation. Social media sites are continuously searched ensuring Tweets and other consumer-generated mentions appear immediately in your BrandsEye feed. This allows for proactive and real-time management of your brand online.

A user seat represents a unique set of login details. By allowing multiple users to access one account the benefit of BrandsEye's data can be shared among various departments. It also ensures mentions can be split and delegated to ensure efficient and effective management.

BrandsEye is able to search for mentions in any language, provided it can be represented online. Once the search phrases have been set up in the desired language, BrandsEye will begin to return mentions of your brand in that language allowing you to see which nations are driving conversation about your brand.

BrandsEye will automatically assign a sentiment score to mentions of your brand found online. It is also possible to manually overwrite these values. The scale ranges from -5 to 5, where negative values reflect poor sentiment towards your brand and positive scores represent a more favourable perception.

The BrandsEye team is always happy to help. Whether you are experiencing a technical glitch, need assistance pulling a more detailed graph or have a billing query the BrandsEye team will be there to assist via Twitter, email or phone.

The BrandsEye team is always ready to help when your brand is under attack. By drawing on past client experience and carefully thought-out tactical responses, the BrandsEye team will help navigate your brand through the treacherous waters of a brand attack.

Reputation insurance protects your brand in its time of need. When your company is under attack, your BrandsEye reputation insurance ensures that along with your Reputation Analyst and Account Manager, you will also have a SEO expert and copywriter available to help manage the situation, free of charge. 24 hours a day and 365 days a year. Your BrandsEye insurance offers the most efficient and effective handling of a brand attack.

The data collected by BrandsEye may be exported either through a read-only RSS feed or as a CSV file for more detailed analysis.

BrandsEye allows a user to create multiple sets of customizable criteria which send users notifications via RSS feeds, email and or mobile alerts depending pre-determined classes of severity.