Did you know?
5.1% - The percentage points that Dell is down in Customer Service Ratings this year. Similar figures were seen at the height of Dells Customer Service woes in 2005.
Did you know?
$150,000,000 - The amount Dell is reportedly spending on beefing up customer service. A lesson learned from Dell Hell?
Did you know?
15 - The number of 'Dell Hell' posts that Jeff Jarvis wrote in 3 weeks regarding Dell's poor customer service.
Did you know?
2879 - The number of comments generated by Jeff Jarvis' 'Dell Hell' series.
Did you know?
5 to 6 - Number of times greater the cost to win a new customer than to keep an old one.
Did you know?
8 - Number of people a "happy" customer will tell about a big ticket purchase experience.
Did you know?
19 - Percent of customers with unresolved complaints who will no longer purchase products from that company.
Did you know?
8 - Percent of customers are more loyal after a complaint is resolved than if there had been no problem at all!
Did you know?
73% - The percentage of journalists who use blogs in their research. The most often cited reason for using blogs was "to measure sentiment."
BrandsEye Value Added Services
The BrandsEye Online Reputation Management tool not only gives you a real-time, concise overview of your online reputation, but also the opportunity to respond to mentions of it. In addition, Quirk eMarketing also offers you a number of value-added services to help you to successfully manage your company's image on the Web. With BrandsEye's highly customisable features, each service can be neatly adapted to fit the contours of your brand.
ORM Crisis Strategy
When it comes to your online reputation, preventing damage is easier than curing it and BrandsEye offers the optimum means for preventing an online reputation crisis. However, in the unfortunate event of a crisis situation arising, we provide a SWOT analysis of your online reputation as well as sound advice and a suggested course of action for your company to follow. This will minimise the long-term damage done, and provide you with opportunities to recover from it.
Online Reputation Management Consulting
The company behind the BrandsEye curtain, Quirk eMarketing, has personnel with plenty of experience in managing and shaping online reputations. What's more, the online world (whilst still being founded on sound marketing principles) has a set of unique dynamics that makes dealing with reputation online a holistic science, and this is a science that at Quirk, we understand.
Monthly Reputation Report and Recommendations
Quirk has the resources to produce reports highlighting the major fluctuations over a pre-determined period. These graphic representations are aimed at identifying and plotting trends, investigating significant mentions and providing assessments and recommendations.
WebPR
A well implemented ORM campaign puts you in the driver's seat and allows your company to engage with the conversations happening on either ends of the Internet. ORM provides awareness and understanding and allows you to target conversations surrounding your brand. These form a powerful soapbox from which you can proactively talk to your market and stakeholders.
Quirk has extensive expertise in WebPR and can deliver a WebPR strategy and campaign that is more powerful due to its close integration with BrandsEye's ORM insights. Our knowledge of article syndication, online press releases, online press rooms and the various other avenues can be utilised to help you to talk to your customers - in a way that is relevant and meaningful - on the World Wide Web.
Filtering and Editing of Mentions
Should you desire it, Quirk has the resources to provide filtering or editing of your brand's mentions on a regular basis. This will promote consistency as well as ensuring that you are promptly warned of any opportunities or threats that may arise on the Web.
Customisable Guidelines
The generic guidelines provided, while a good starting point and generally acceptable, will not be specific to each brand. Individual guidelines need to be tailored for each brand's needs for best results. This is a simple process that allows your ORM strategy to evolve organically over time, in accordance with your company's needs.
Training on the Software
Although using BrandsEye is a simple process, Quirk can provide training on the software to ensure not only that you make the most of the system, but that levels of consistency are established from the get-go, to promote the most meaningful and accurate results for your brand.
