Did you know?
5.1% - The percentage points that Dell is down in Customer Service Ratings this year. Similar figures were seen at the height of Dells Customer Service woes in 2005.
Did you know?
$150,000,000 - The amount Dell is reportedly spending on beefing up customer service. A lesson learned from Dell Hell?
Did you know?
15 - The number of 'Dell Hell' posts that Jeff Jarvis wrote in 3 weeks regarding Dell's poor customer service.
Did you know?
2879 - The number of comments generated by Jeff Jarvis' 'Dell Hell' series.
Did you know?
5 to 6 - Number of times greater the cost to win a new customer than to keep an old one.
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8 - Number of people a "happy" customer will tell about a big ticket purchase experience.
Did you know?
19 - Percent of customers with unresolved complaints who will no longer purchase products from that company.
Did you know?
8 - Percent of customers are more loyal after a complaint is resolved than if there had been no problem at all!
Did you know?
73% - The percentage of journalists who use blogs in their research. The most often cited reason for using blogs was "to measure sentiment."
Why Use BrandsEye Online Reputation Manager?
The Internet is a fluid and ever changing community of information, people and opinions, where a company's reputation is its key identifying factor. Online Reputation Management was important at the Internet's first dawn, but it has become vital, particularly given the volume of today's consumer generated media.
Many businesses invest significant resources in monitoring the conversation about their brands that is taking place on the Internet - on websites, in forums and in blogs. Often a dedicated team will be employed to process the results manually. The BrandsEye tool replaces this function and ensures a far more thorough and scientific analysis, in a fraction of the time.
As it operates in real-time, BrandsEye also allows you to react immediately to any mentions of your brand, providing you with the opportunity to turn negative attacks around; neutralising, or even improving perceptions around your brand.
Filter through the noise on the Internet to pick up mentions directly relevant to your brand, or that of your competitors, identifying any threats and opportunities.
How is BrandsEye Different from Other ORM Tools?
A number of factors distinguish BrandsEye from other ORM tools:
Firstly, BrandsEye is the only tool that comprehensively tracks every online mention of your brand, while having the capability to generate a precise score that accurately reflects the state of your online reputation. The ORM tool scans the entire Web using a multitude of tracking tools ultimately capturing every single relevant mention of your brand.
In addition, BrandsEye facilitates a process of tagging. Once a complete list of mentions has been generated, duplicate mentions are excluded by the filter and users have the opportunity to tag each mention, ranking it in terms of a number of pre-determined criteria. This will ensure that mentions requiring immediate attention are noted and less significant ones will sink to the bottom of the pile. Even though their statistical and analytic capabilities are exceptional, most ORM tools are limited by the fact that they are solely computer based. BrandsEye combines the power of technology with subjective human intelligence; thereby ensuring meaningful results are always delivered.
Another key factor that sets BrandsEye apart is its algorithm that uses the tagged data to output a single Reputation Score. This Reputation Score is calculated to be the most realistic interpretation of a mention's impact upon your brand's reputation.
These scores are then tracked over time and plotted on a graph, giving you an accurate picture of the fluctuations in your brand's online reputation. Reports can be created at will to meet your company's specific ORM needs.
From $1 a month BrandsEye is completely affordable for both individuals and companies. Furthermore, with no long term contract you aren't tied into it for years to come - you really have nothing to lose and so much to gain. Get BrandsEye Now!
Still unsure of the role that BrandsEye can play in securing your online reputation? Contact us for more information.