Structuring customer feedback
into actionable intelligence

Our technology identifies the topics driving public sentiment, helping you to understand not just how people feel, but what’s making them feel that way. BrandsEye’s Crowd of human verifiers categorise individual social media posts into a number of industry-specific categories from financial services to telcos. Our topics-level analysis empowers you to make tailored interventions from customer experience to political campaigning.

Algorithms cannot accurately understand human conversation with its tonal subtleties, sarcasm,slang, emoticons and mixed sentiment. BrandsEye has overcome these challenges by augmenting, and continuously training, our algorithms with proprietary crowds of trained human contributors. Crowd contributors evaluate and identify the sentiment and topics contained in individual social media posts. Combining machine learning practices with this iterative approach to topics and intent discovery, enabling industry-leading accuracy and structuring at scale.