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Bridging the expectation gap

BrandsEye was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. Today it combines AI and crowd-sourced human intelligence to accurately mine social media for public opinion. These opinions are used to improve customer experience, mitigate risk and reduce churn. In 2016, BrandsEye made international headlines when it found that the social media conversations they had mined pointed toward a Brexit victory for the Leave campaign and a Donald Trump victory in the US presidential elections.

Advisory Board

  • Etienne de Villiers
    Chairman of BrandsEye

    Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

    ATP Tour, BBC Worldwide, Pi Capital, Saracens rugby club, Virgin Racing F1, Walt Disney Television International

  • Willem van Biljon
    Advisor at takealot.com

    Entrepreneur with a highly rated technical background specialising in software development, management and commercial strategy with experience ranging from start up to global corporate.

    takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

  • Rob Stokes
    Chairman of Red & Yellow School

    eMarketing specialist and author of eMarketing: The essential guide to marketing in a digital world. Founder of Quirk an international eMarketing house and a lecturer on Internet Marketing.

    Quirk, Mirum Agency, The Silicon Cape Initiative

  • Gabrielle Adams
    London Business School; Harvard University

    Academic with expertise in experimental social psychology and quantitative social science research.

    PhD Stanford University Graduate School of Business; Assistant Professor at London Business School; Edmund J. Safra Fellow-in-Residence, Harvard University.

  • Lord Clive Hollick
    Former Chairman of the House of Lord Economic Affairs Committee

    Clive Hollick is former Chairman of the House of Lord Economic Affairs Committee, a Director of Honeywell Inc and Trafalgar Entertainment, a partner of GP Bullhound (technology advisers and investors) and a member of the Royal Society advisory board.

    Hollick has also previously served as the chief executive of UBM plc, a global media and financial services business.

Executive Team

  • JP Kloppers

    Entrepreneur, innovator and leader with an eye for opportunity and a passion for efficiency and solving organisational and operational challenges.

  • Craig Raw

    Serial entrepreneur with a focus on strategic product innovation and management. Founding CTO of Quirk and specialist in crowdsourcing applications and techniques.

  • David Tinker

    Software developer with 20 years’ experience building scalable systems.

  • Ryan Harington

    Dynamic change agent with a keen focus on efficiency, productivity and smooth operations. Specialist in business analysis, and systems and process development.

  • Melanie Malherbe
    MD - Client Services

    Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

  • Nic Ray

    Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

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    Cape Town

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