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We believe that what people say and how they feel matters too much to ignore.

We are an opinion data company headquartered in Cape Town, South Africa. We use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine data from online conversation for sentiment and the topics driving that sentiment. Through our unique opinion data based process we were able to accurately call both Brexit and Trump’s victory - proving that meaningful, predictive insights can be gained from online conversation. Our sole mission is to help our clients make insightful decisions informed by accurate, meaningful social, online, print and broadcast media data. Meet the team behind BrandsEye now.

Advisory Board

  • Etienne de Villiers in W

    Chairman of BrandsEye

    Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

    ATP Tour, BBC Worldwide, Pi Capital, Saracens rugby club, Virgin Racing F1, Walt Disney Television International

  • Willem van Biljon in W

    takealot.com – co-CEO & CTO

    Entrepreneur with a highly rated technical background specialising in software development, management and commercial strategy with experience ranging from start up to global corporate.

    takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

  • Jan Hofmeyr in

    TNS Chief Researcher – Behaviour Change

    Thought leader and entrepreneur in measurement systems for marketing research, specialising in the psychology of commitment and conversion, brand image formation and the neuropsychology of branding.

    Taylor Nelson Sofres Plc, Synovate, ANC political advisor, doctorate in psychology of religious belief formation, UCT

  • Rob Stokes in

    Quirk - Founder & CEO

    eMarketing specialist and author of eMarketing: The essential guide to marketing in a digital world. Founder of Quirk an international eMarketing house and a lecturer on Internet Marketing.

    Quirk, Mirum Agency, The Silicon Cape Initiative

  • Gabrielle Adams in

    London Business School; Harvard University

    Academic with expertise in experimental social psychology and quantitative social science research.

    PhD Stanford University Graduate School of Business; Assistant Professor at London Business School; Edmund J. Safra Fellow-in-Residence, Harvard University.

Executive Team

  • JP Kloppers in


    Entrepreneur, innovator and leader with an eye for opportunity and a passion for efficiency and solving organisational and operational challenges.

  • Craig Raw in

    Founder, Head of R&D

    Serial entrepreneur with a focus on strategic product innovation and management. Founding CTO of Quirk and specialist in crowdsourcing applications and techniques.

  • David Tinker in


    Software developer with 20 years’ experience building scalable systems.

  • Ryan Harington in


    Dynamic change agent with a keen focus on efficiency, productivity and smooth operations. Specialist in business analysis, and systems and process development.

  • Melanie Malherbe in

    Head of Client Engagement

    Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

  • Nic Ray in


    Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in political and commercial strategic planning.
  • Freddie Herbst in

    Commercial Director

    Solutions orientated, objectives driven executive backed by international sales experience and successful entrepreneurial ventures.

See for yourself
what sets us apart