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About us

BrandsEye was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. BrandsEye uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.

Advisory Board

  • Etienne de Villiers
    Etienne de Villiers
    Chairman of BrandsEye

    Investor and prominent executive in global media and sports businesses with extensive experience in building global brands.

    ATP Tour, BBC Worldwide, Pi Capital, Saracens rugby club, Virgin Racing F1, Walt Disney Television International

  • Willem van Biljon
    Willem van Biljon
    Advisor at takealot.com

    Entrepreneur with a highly rated technical background specialising in software development, management and commercial strategy with experience ranging from start up to global corporate.

    takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR

  • Rob Stokes
    Rob Stokes
    Chairman of Red & Yellow School

    eMarketing specialist and author of eMarketing: The essential guide to marketing in a digital world. Founder of Quirk an international eMarketing house and a lecturer on Internet Marketing.

    Quirk, Mirum Agency, The Silicon Cape Initiative

  • Gabrielle Adams
    Gabrielle Adams
    London Business School; Harvard University

    Academic with expertise in experimental social psychology and quantitative social science research.

    PhD Stanford University Graduate School of Business; Assistant Professor at London Business School; Edmund J. Safra Fellow-in-Residence, Harvard University.

  • Lord Clive Hollick
    Lord Clive Hollick
    Former Chairman of the House of Lord Economic Affairs Committee

    Clive Hollick is former Chairman of the House of Lord Economic Affairs Committee, a Director of Honeywell Inc and Trafalgar Entertainment, a partner of GP Bullhound (technology advisers and investors) and a member of the Royal Society advisory board.

    Hollick has also previously served as the chief executive of UBM plc, a global media and financial services business.

Executive Team

  • Nic Ray
    Nic Ray

    Growth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.

  • Craig Raw
    Craig Raw

    Serial entrepreneur with a focus on strategic product innovation and management. Founding CTO of Quirk and specialist in crowdsourcing applications and techniques.

  • David Tinker
    David Tinker

    Software developer with 20 years’ experience building scalable systems.

  • Melanie Malherbe
    Melanie Malherbe

    Solution sales and account management expert, specialising in innovative technology, and analytics methodologies.

  • Cecil Wehmeyer
    Cecil Wehmeyer
    Financial Director

    CIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).

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