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AI and human intelligence work together
to achieve industry-leading sentiment accuracy

Our Crowd consistently outperforms algorithm-reliant methodologies.

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Famous algorithm-based tool

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The BrandsEye Crowd

  • Sentiment
  • About
    Search engine
  • Sentiment
  • About

Wrong again.


Here's a quick look at how we mine opinions

  • First we drill

    First we drill

    We continuously seek, gather and store publically available mentions based on predefined criteria for all text based data including online,social, NPS and transcript.
  • Then the algorithms sift and select

    Then the algorithms sift and select

    Our sophisticated machine learning algorithms evaluate each mention to ensure relevance and the discovery of useful metadata.
  • Then the Crowd, human contributors, verify sentiment and topics

    Then the Crowd, human contributors, verify sentiment and topics

    A statistically random selection of opinions, enables a 99% confidence level with a 1.75% error margin, is fed to the Crowd. The Crowd will accurately verify and rate both the sentiments contained in the opinions and the topics driving that sentiment.
  • Finally we visualise the data

    Finally we visualise the data

    Data is brought to life in a highly customisable interface with a wide range of analysis tools giving you accurate, reliable data.

Our Crowd structures topics data
according to your requirements

Our integrated, Crowd verified approach
provides you with unrivalled data accuracy of up to 95%.

  • Only relevant data is kept

    Our Crowd checks to see if the mention is relevant to you or your research topic. For organisations and products with generic names, or international alternatives, this is the first hurdle towards accurate data.

  • Nuanced sentiment is understood

    Algorithm-based systems often get sentiment wrong because of the complex and emotive nature of social conversations. Our Crowd examines the nuance and meaning behind these opinions, ensuring data is correctly categorised.

  • Topics are inferred and discovered

    The Crowd organically uncovers the themes and key topics driving people’s opinions, even when they don’t spell them out in as many words.

What makes our Crowd so outstanding?

  • Icon: Trained, skilled contributors
    Trained, skilled contributors
    All Crowd contributors are trained and continuously monitored by the BrandsEye proprietary training system and in-house “Crowd Wranglers”.
  • Icon: Multiple contributors
    Multiple contributors
    Multiple contributors evaluate each data point to eliminate user error.
  • Icon: Detailed evaluation
    Detailed evaluation
    Each data point sent to the Crowd is evaluated for relevance and sentiment, as well as conversation topics.
  • Icon: Versatile and international capacity
    Versatile and international capacity
    The Crowd is readily scalable in proportion to data density. 12 Global language Crowds are currently operational with more planned.
  • Icon: Fast and cost effective evaluations
    Fast and cost effective evaluations
    Each data point is evaluated in just a few minutes at a considerably lower cost than in-house data cleaning.
  • Icon: Local crowds and languages
    Local crowds and languages
    Locally relevant crowds provide regional understanding of context when evaluating opinion data.

Discover the power of
the BrandsEye Crowd

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