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We provide unrivalled opinion data accuracy by using a social analytics approach integrated with our proprietary Crowd.

Our Crowd consistently and significantly outperforms algorithm-reliant methodologies.

Icon for Famous algorithm-based tool

Famous algorithm-based tool

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The BrandsEye Crowd

  • Sentiment
    Positive
  • About
    Search engine
  • Sentiment
    Negative
  • About
    Airline


Wrong again.


Correct!

Here’s a quick look at how we mine opinions

  • image demonstrating

    First we drill

    We continuously seek, gather and store mentions based on predefined criteria across online, social, print and broadcast media.
  • image demonstrating

    Then the algorithms sift and select

    Our sophisticated machine learning algorithms evaluate each mention to ensure relevance and the discovery of useful metadata.
  • image demonstrating

    Then the Crowd verifies sentiment and topics

    A statistically random selection of opinions, enables a 99% confidence level with a 1.75% error margin, is fed to the Crowd. The Crowd will accurately verify and rate both the sentiments contained in the opinions and the topics driving that sentiment.
  • image demonstrating

    Finally we visualise the data

    Data is brought to life in a highly customisable interface with a wide range of analysis tools giving you accurate, reliable data.

Why crowd verified data is important

Our integrated Crowd verified approach gives clients unrivalled data accuracy of up to up to 97%. Find out how we do it.

  • Only relevant data is kept

    Our Crowd checks to see if the mention is relevant to you or your research topic. For organisations and products with generic names, or international alternatives, this is the first hurdle towards accurate data.

  • Nuanced sentiment is understood

    Algorithm-based systems often get sentiment wrong because of the complex and emotive nature of social conversations. Our Crowd examines the nuance and meaning behind these opinions, ensuring data is correctly categorised.

  • Topics are inferred and discovered

    The Crowd organically uncovers the themes and key topics driving people’s opinions, even when they don’t spell them out in as many words.

Rock-solid features come standard

  • Icon: Trained, skilled contributors
    Trained, skilled contributors
    All Crowd contributors are trained and continuously monitored by the BrandsEye proprietary training system and in-house “Crowd Wranglers”.
  • Icon: Multiple contributors
    Multiple contributors
    Multiple contributors evaluate each data point to eliminate user error.
  • Icon: Detailed evaluation
    Detailed evaluation
    Each data point sent to the Crowd is evaluated for relevance and sentiment, as well as conversation topics.
  • Icon: Versatile and international capacity
    Versatile and international capacity
    The Crowd is readily scalable in proportion to data density. 12 Global language Crowds are currently operational with more planned.
  • Icon: Fast and cost effective evaluations
    Fast and cost effective evaluations
    Each data point is evaluated in just a few minutes at a considerably lower cost than in-house data cleaning.
  • Icon: Local crowds and languages
    Local crowds and languages
    Locally relevant crowds provide regional understanding of context when evaluating opinion data.

Discover the power of
the BrandsEye Crowd

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