Get to understand the issues driving public opinion
Combining AI & humans to discover
the topics driving sentiment
Enable targeted and tailored interventions
from customer experience to product improvements.
Each post is then analysed for sentiment
Topics driving conversation are discovered by the Crowd
BrandsEye Topics inform better strategic planning across sectors
Map the customer experience landscape
Unearth deeper insights about your customer journey. With a granular understanding of what issues are driving sentiment you’re able to prioritise customers’ most pressing concerns and make tailored customer-centric interventions.
Benchmark against competitors
Develop a holistic understanding of your industry by comparing your own customer experience with that of your competitors, over time and in specific locations.
Inform political strategy
Develop a detailed understanding of public priorities and concerns and how these shift in response to your decisions, unfolding news events and campaign developments.