Leading UK businessman, Clive Hollick, has joined the advisory board of South African opinion mining company BrandsEye.
Hollick is a former Chairman of the House of Lord Economic Affairs Committee, a Director of Honeywell Inc and Trafalgar Entertainment, a partner of GP Bullhound (technology advisers and investors), member of the Royal Society advisory board and the previous CEO of UBM plc, a global media and financial services business.
“Clive has a huge amount of knowledge and experience in both the commercial and political realms which we believe will be key in helping us grow and develop our business across the globe,” said BrandsEye CEO JP Kloppers.
“When I was approached by BrandsEye, I was extremely impressed by their unique approach to data analytics, which combines human understanding with world class technology to create accurate opinion data,” said Hollick.
“There have long been concerns about the accuracy of sentiment data, especially in the world of social media analytics, with pure AI approaches struggling to correctly interpret human nuances. By adding the human element, through the Crowd, the BrandsEye team have found the missing link in accurate opinion data, a point they proved when they called both Brexit and the US Elections in 2016.”