First we drill
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Leading businesses are putting customers at the heart of their strategies and operations. But to do this effectively, they need accurate, actionable data. Customer conversation is an unrivalled source of real-time, volunteered feedback – giving valuable insights into genuine customer expectations and experiences, without the need to conduct surveys or interviews.
As a source of inbound feedback, the unstructured nature of conversational text can make it difficult to use. With the sheer volume of inbound and irrelevant data, plus inaccurate analytics, making it harder to establish the true meaning and intent of a conversation.
BrandsEye has solved this.
We combine advanced AI with human intelligence to deliver industry-leading sentiment that significantly outperforms traditional algorithm-reliant methodology.
Our global crowd communities review data according to your exact requirements. They also provide a regional understanding, filtering for slang and sarcasm, whilst evaluating relevance and sentiment.
The result? Up to 97% accurate data, helping your business mitigate risk, reduce churn, and dramatically improve products, services and staff performance.