Get accurate data through our Crowd.
We understand what people are really saying, through opinion mining, by looking at relevance, sentiment and topics behind the conversations.
Our products add value
across the board
Executive Decision Making
Accurate opinion data is a game-changer. You can’t afford to react or make decisions based on misleading information. Furthermore, having an accurate read on how your customers people really feel about you, and more specifically why they feel the way they do, enables you to hold your various departments accountable for making changes they know will affect their one positively.
- Stay on top of developments in your industry through market sentiment analysis.
- Understand your customers key concerns through topic analysis.
- Track ROI across all your key departments.
- Compare your competitor’s performance against that of your own organisation.
- Analyse department performance-levels against established KPIs.
Listening in to organic conversation about how people think and feel, opens up a world of market research capabilities and BrandsEye can support your efforts in doing so accurately.
- Content creation and product development based on audience and market needs.
- Entry into new markets is more informed when you have better knowledge of the consumer on the ground – especially when looking at new markets in data-scarce areas.
- Feedback from the youth and emerging markets has become easier due to mobile penetration and uptake of social media. Get insights through effective social listening and find out what consumers really think.
- Our Crowd, a team of qualified contributors, is able to process vast amounts of unstructured data and sort it according to the topic or brand at hand. This ensures the data provided reflects what individuals are actually saying about you
We offer a single platform with the ability to not only monitor your organisations engagement, but to build actionable insights and learning opportunities from past experiences. Be proactive and react quickly to prevent a potential crisis.
- Monitor response times on individual posts as well as an average response time across all engagement. Benchmark your speed of response against that of your competitors and become the most assistive brand in the industry.
- Identify key areas of stress for those engaging with you online and formulate active response strategies to minimise reputational damage.
- Observe your team’s online performance to identify key strengths and weaknesses within each community manager. Assist them in developing their online engagement skills and improve their levels of service.
- Monitor the most popular times of day in which your consumers are most active and ensure you are online at the right times to monitor a potential crisis.
- Measure churn, change in sentiment, referrals, volume in incoming/outgoing engagements and more.
We offer marketing professionals access to accurate data and invaluable insight into their activities, campaigns across all channels from social to broadcast media. Measure your ROI on campaigns and understand how your organisation is really performing against the rest of the market.
- Accurately report on campaign reach.
- Online reputation management – We let you know how people really feel about your brand giving you a accurate up to date view of your organisations brand health.
- Report, react and capitalise on what influencers are saying about you.
- Track and streamline ROI more effectively from accurate cost per engagement data.
- Create more engaging content by observing how your target audience responds to the different types of content you publish.
- React and respond to your markets needs based on sentiment towards your organisation.
- Benchmark progress against your competitors.
Crisis Management & PR
The wrong message can wreak reputational havoc with even the most established organisation. PR and communication departments need to be aware of what’s being said across multiple platforms to ensure the conversation is managed effectively.
- Managing a crisis is hard, especially when situations go viral. BrandsEye will notify you of surges in volume and negative or positive sentiment to ensure you can react quickly and effectively.
- Stay on top of the conversation, track what is said about your organisation and, profile market changes impacting the landscape you operate in.
- Find out what influencers are saying in your industry and help shape the conversation.
- Measure the efficacy of your investment in brand ambassadors.
- Monitor and manage internal stakeholders and ensure they are portraying a positive image.