Use accurate topics data to deliver a superior customer experience
Measure and assess the impact of interventions
Benefits of structured topics data
Find out how your customers feel in real time
Gain a real-time assessment of customer feedback that can be tracked over time. Traditional customer research is expensive and the data dates quickly. Social media data allows you to keep your finger on the pulse of customer sentiment and how it shifts in response to your business’s customer experience developments.
Make data-driven CX improvements
Improve and iterate on your CX offering with accurate data, not guesswork. Whether you’re redesigning your store plans or piloting a new payment method, with topics data you can assess in real-time how customers respond to these changes and respond accordingly.
CX is relative. Understanding your strengths and weaknesses in relation to your competitors is vital, particularly on social media where so much of the inbound customer feedback is negative. Use BrandsEye to compare to measure your performance against competitors over time and in specific locations.
Gain a holistic understanding of your channels
Omnichannel CX is here. Customers expect you to understand them across channels. From online stores to call centres, BrandsEye provides you with a holistic view of customers across channels so that you can understand sentiment but also make channel specific interventions.
Understand customers across markets and regions
Your customers’ priorities and expectations differ across regions and markets. BrandsEye enables you to understand sentiment across your stores, brands and services, wherever they operate in the world. With BrandsEye, you’re able to deliver market and location-specific CX improvements.
Understand the topics driving customer sentiment
Understanding customer sentiment is important but understanding what issues and topics are driving a particular sentiment is crucial to making informed customer-centric changes. BrandsEye provides you with the voice of the customer at a scale and accuracy that has previously remained unreachable.