Today, leading businesses are putting the customer at the heart of their strategy and operations. To do this, they rely on accurate and actionable data about their customers. Social media is an unrivalled source of real-time, volunteered customer feedback in which customer detail their expectations and experiences. The CX data ecosystem has typically been informed by three sources of data: operational data, survey data and inbound feedback. As a source of inbound feedback, social media has been difficult to use due to its unstructured and messy nature. The volume of inbound and irrelevant data and failure to accurately measure sentiment contained in social media posts have been the main obstacles. BrandsEye’s technology has solved these challenges, providing you with organised, accurate and actionable customer insights from social media.