Campaigns and strategy
Listen to and learn from the electorate
Stay one step ahead of the opinion polls and tailor your campaign strategy with live data from social media. Sentiment data gives you a real-time and location specific assessment of public opinion about political parties and their candidates. Traditional polling methods can’t account for the fast-paced world of breaking news and social media. Listening to social media allows you to keep your finger on the pulse of public sentiment and how it shifts in response to unfolding news events and campaign developments.