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Public Sector and Civil Society

Complete intelligence on unstructured data for improved strategy and services

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BrandsEye’s enterprise-grade data enrichment and analytical solutions integrate with the reporting frameworks and research methodologies of sophisticated organisations. We source unstructured public data from social and online media. This data is then structured and enriched by our combination of AI and crowd-sourcing. This intelligence is then made available for interrogation on our analytics platform and can be reintegrated into your own workflow or toolset via our API.

Inform strategy and research

Listen to and learn from stakeholder feedback

Stay ahead of opinion polls and tailor your planning with accurate and live data from social media. Sentiment data provides a real-time and location specific assessment of public opinion about the issues you and your stakeholders care about. Traditional polling methods can’t account for the fast-paced and unpredictable nature of the 24 hour news cycle and social media activism. By listening to stakeholders online, you can keep your finger on the pulse of public sentiment and how it shifts in response to unfolding events and socio-political developments.

Joe Bloggs
@Joe_blogger95

What’s the deal with six hours of no electricity and any update on the situation in my area? @[CityA]

09.08, 20 Feb 2019
12
89
Jane Doe
@MsJaneDoeUK

@[cityB] What a lovely start to the day. Waiting in the rain for 20 mins for bus 44 only for it to pass by without stopping #CityB

09.08, 20 Feb 2019
12
89

Mitigate risk

Find out what the people – not the pundits – think

Gain on the ground intelligence about unfolding events, trends and stakeholder priorities, wherever they occur. BrandsEye’s crowds of local language speakers enables you to conduct your research in a range of local languages. Whether you’re analysing shifting attitudes towards services, policies, institutions or events, our data provides granular opinions that can be measured over time.

John Smith
@Sm1thJ0hn1989

[Candidate A] is by no means amazing but she’s still faaar better than [Candidate B]. She has my vote.

09.08, 20 Feb 2019
12
89

Improve service delivery

Empower real public participation

Deliver superior and responsive services using accurate stakeholder feedback on a range of your projects, policies and decisions. BrandsEye’s topics analysis identifies the issues driving public sentiment, allowing you to prioritise the most pressing public concerns. These are presented as organised and actionable insights, enabling you to monitor your interventions’ impact and benchmark against past performance.

Tanaka
@Tanaka_Zim

We don’t need the military to get involved or tired party hacks. The people will create a new Zimbabwe, with fair and free elections #MyNewZim

09.08, 20 Feb 2019
12
89
Simba Mpofu
@Mpofu_Simba123

This coup is more peaceful than our elections. The people of Zimbabwe are taking back the streets and there’s a feeling of optimism. #Change is coming

09.08, 20 Feb 2019
12
89

A rich source of public opinion

Around the world, the public sector makes significant investments in understanding public opinion. The traditional methods, including opinion polls and focus groups, provide useful review data but their results are lagging indicators and can provide an immediate public response to unfolding events. These flaws were highlighted in the Brexit referendum and US presidential elections. When BrandsEye tracked public sentiment on social media during these campaigns, the real-time data pointed towards victories for both the Leave campaign and Donald Trump, proving the predictive value in analysing social media at scale.

Who uses our data?

Public opinion research agencies

Public opinion research agencies

NGOs and nonprofits

NGOs and nonprofits

Policy makers

Policy makers

Political and risk consultants

Political and risk consultants

National and local governments

National and local governments

Smart cities

Smart cities

Mitigate risk and improve services for citizens
with accurate sentiment data

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Our accurate data is powered
by the BrandsEye Crowd

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