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Public Sector and Civil Society

Complete intelligence on unstructured data for improved strategy and services

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Our enterprise-grade data enrichment and analytical solutions integrate with the research frameworks, methodologies and structures of sophisticated organisations. Your unstructured data is ingested by our APIs and enriched by BrandsEye's combination of AI and crowd-sourcing. The data is available for interrogation on our analytics platform and can be reintegrated into your own workflow or toolset via our API.

Inform strategy and research

Listen to and learn from stakeholder feedback

Stay ahead of opinion polls and tailor your planning with accurate and live data from social media. Sentiment data provides a real-time and location specific assessment of public opinion about the issues you and your stakeholders care about. Traditional polling methods can’t account for the fast-paced and unpredictable nature of the 24 hour news cycle and social media activism. By listening to stakeholders online, you can keep your finger on the pulse of public sentiment and how it shifts in response to unfolding events and socio-political developments.

Mitigate risk

Find out what the people – not the pundits – think

Gain on the ground intelligence about unfolding events, trends and stakeholder priorities, wherever they occur. BrandsEye’s crowds of local language speakers enables you to conduct your research in a range of local languages. Whether you’re analysing shifting attitudes towards services, policies, institutions or events, our data provides granular opinions that can be measured over time.

Improve service delivery

Empower real public participation

Deliver superior and responsive services using accurate stakeholder feedback on a range of your projects, policies and decisions. BrandsEye’s topics analysis identifies the issues driving public sentiment, allowing you to prioritise the most pressing public concerns. These are presented as organised and actionable insights, enabling you to monitor your interventions’ impact and benchmark against past performance.

A rich source of public opinion

Around the world, the public sector makes significant investments in understanding public opinion. The traditional methods, including opinion polls and focus groups, provide useful review data but their results are lagging indicators and can provide an immediate public response to unfolding events. These flaws were highlighted in the Brexit referendum and US presidential elections. When BrandsEye tracked public sentiment on social media during these campaigns, the real-time data pointed towards victories for both the Leave campaign and Donald Trump, proving the predictive value in analysing social media at scale.

Who uses our data?

Public opinion research agencies

Public opinion research agencies

NGOs and nonprofits

NGOs and nonprofits

Policy makers

Policy makers

Political and risk consultants

Political and risk consultants

National and local governments

National and local governments

Smart cities

Smart cities

Mitigate risk and improve services for citizens
with accurate sentiment data

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