Inform strategy and research
Listen to and learn from stakeholder feedback
Stay ahead of opinion polls and tailor your planning with accurate and live data from social media. Sentiment data provides a real-time and location specific assessment of public opinion about the issues you and your stakeholders care about. Traditional polling methods can’t account for the fast-paced and unpredictable nature of the 24 hour news cycle and social media activism. By listening to stakeholders online, you can keep your finger on the pulse of public sentiment and how it shifts in response to unfolding events and socio-political developments.