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Smart Cities

Inform strategy and improve services in cities with accurate public opinion data

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Millions of people take to social media to express their feelings on a range of issues relating to public services. This deluge of unsolicited public feedback is a rich source of data that has typically been impossible to mine. Using a proprietary mix of AI and crowd-sourcing, BrandsEye accurately mines this public data providing your organisation with a real-time view of public opinion. Use this data to improve decision making and service delivery.

Strategy and planning

Listen to and learn from public feedback

Stay one step ahead of the opinion polls and tailor your campaign strategy with live data from social media. Sentiment data gives you a real-time and location specific assessment of public opinion about political parties and their candidates. Traditional polling methods can’t account for the fast-paced world of breaking news and social media. Listening to social media allows you to keep your finger on the pulse of public sentiment and how it shifts in response to unfolding news events and campaign developments.

Mitigate risk

Find out what the people – not the pundits – think

Develop on the ground understanding of unfolding events and issues wherever they occur. BrandsEye’s crowds of local language speakers enables you to track and analyse in a range of local languages. Whether you’re analysing shifting attitudes towards services or new policies, our data provides you with granular opinions that can be measured over time.

Improve service delivery

Empower real public participation

Deliver superior and responsive services using accurate public feedback on a range of services and policies. BrandsEye’s topics analysis identifies the most pressing public concerns and needs for prioritisation. These are presented as organised and actionable insights, enabling you to monitor your interventions’ impact and benchmark against past performance.

Who uses our data?

City service departments

City service departments

NGOs

NGOs

Policy makers

Policy makers

Risk consultants

Risk consultants

Mitigate risk and improve services for citizens
with accurate sentiment data

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