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25 November 2016

Expresso talk Black Friday with BrandsEye

BrandsEye CEO JP Kloppers joins Expresso’s Graeme Richards to discuss Black Friday and the conversations being driven by social media.

If the term ‘Black Twitter’ leaves you scratching your head, you’re not alone. Although this influential online community’s roots date back around seven or eight years, many people remain unfamiliar. For businesses that remain out of the loop, an important brand engagement and market opportunity may be missed.

So – what is ‘Black Twitter’ and why is it important for brands to actively engage with this growing but often overlooked community?

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